Client Name
Client Name
client address
Client
Jonathan Braver
Miami, Florida

Braver Hospitality

Your platform for the best travel experiences
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The Idea: A Personal Luxury Travel Agent.

Braver Hospitality is like your own personal luxury travel agent in the palm of your hands, offering exclusive, members-only access to the best luxury travel experiences the world has to offer. From rental islands to mega yachts to private jets, private DJs, personal bodyguards, and so much more, Braver is the ultimate platform for first-class travel.

The Process

Ideate to Solidify Concept
14 days
Product/Market Research
10 days
Wireframe Designs
14 days
Prototype & Beta Testing
5 days
Develop Native iOS app
90 days
Go-To-Market Strategy
10 days
Completed in
143 days

The Team & Tools Used

Team

Product Developer
Noah
Product Designer
Andres
Developer
Salman
Quality Assurance
Melanie
Quality Assurance
Brenda

Tools Used

Adobe XD
Design and Prototype
Xcode
Design and Prototype
Clickup
Design and Prototype
Google Drive
Design and Prototype
Zoom whiteboard
Design and Prototype
Honeybook
Design and Prototype

Teck Stack

Swift
Laravel
Firebase
AWS
MSQL
Stripe
Coinbase

The Problem: Access to Luxury Travel

Many high-earning adventurers want to experience the best things life has to offer. However, many of us don’t have easy access. We don’t know how to get VIP tables at a Tiesto concert, find an island to rent, or book a last-minute reservation for a mega yacht. Many of us look to have the time of our life but don’t really know how to go about it.

Introducing Braver. Braver Hospitality offers Elite Members exclusive first-class experiences, planned, organized, and booked stress-free.

Solution: Our Luxury Travel App

Combining human expertise with artificial intelligence, Braver is a lifestyle experience operated by the Braver AI and the platform’s highly skilled concierge team. The Braver service allows our Elite Members to tailor-make their experiences. Whether you need help at Coachella or a ticket to a sold-out F1 event, Braver can handle it all at the press of a button, within seconds. All you need is your bags (and passport) ready!

Among Braver’s differentiators:

  • First Class Service: Give yourself the best treatment when you book with us.
  • Access to exclusive toys, events and locations
  • Hassle-Free: Eliminate the stress of setting up the perfect vacation.
  • Exclusive Access: Find villas, islands, and trips you won't find anywhere else.

A/B Testing

We A/B tested the different short menu styles while keeping the button icons the same. We tested visibility, clarity in the navigation menu options, and overall user experience.

Low Fidelity

High Fidelity

Who are our early adopters

Mainly targeting members in the US, with a focus on states containing high value networth individuals. Specifically in NY, Miami, LA, SF

Where is our target Market

  • Our users are traveling to destinations like Tulum, Miami, Santorini, and Amalfi Coast.
  • High earners, making between $250k - $500k
  • Looking to book events, trips, experiences through a concierge service

The Market for Luxury Travel Apps

With growth in influencers and high earners, the market has evolved to increase more and more of those that want access to what many cannot.  
‍
‍High Earners
‍Braver’s core target market consists of high earners in the 250K to 500K annual income bracket.  
‍
‍Influencers
‍Another growing market we aim to address is comprised of social media influencers. Brands are expected spend roughly $4 billion on influencer marketing by the end of 2023. We anticipate these influencers to turn around and find the best things life can offer by getting access to members-only platforms like Braver Hospitality.

Competitive Analysis: Velocity Black and Ten Lifestyle

As part of our competitive analysis, we take a look at the competitors business model, tech stack, feature list and most importantly, their user acquisition strategy.

Velocity Black

Ten Lifestyle

User Specific Features

Elite Members

After being accepted into the platform, Elite Members can browse through all the options available ranging from yachts all the way to islands, as part of our complete 24/7 concierge service. Braver Hospitality also provides options for customized arrangements, and a Braver store containing exclusive products. 

Elite Members are able to chat with the concierge regarding their reservation requests and experiences, while our AI recommendation engine understands what the member could be planning for and makes suggestions based on their trips and party size. Elite Members are all auto-assigned a unique invite code that can be used to invite family and friends to join the platform.

Team Members

The team members are internal operators. They’re the human component of our service. Team Members are delegated to support Elite Members with their service requests. 

All assigned reservations will appear on the calendar and are then routed to an actual human for easy communication. The Team Member component of the app allows for them to engage, invoice, support and service Elite Members.

What's The Flow ( W.T.F)

MoSCoW Prioritization

MoSCoW method or MoSCoW analysis, is a popular prioritization technique for managing requirements. The acronym MoSCoW represents four categories of initiatives: must-have, should-have, could-have, and won't-have, or will not have right now.

Must Have

  • User Account Registration
  • Invite Only Code
  • Access to every category
  • Custom Request
  • Profile dashboard
  • Admin Dashboard
  • Messaging

Should Have

  • Crypto payment
  • Credit card payment
  • Push notification
  • Invite to people on their network
  • Team Component
  • Calendar Integration

Could Have

  • Live customer support
  • Admin dashboard to manage team and members
  • Group chat among team and admin

Won't Have

  • Own/Listing product
  • Gamification

Design Guide

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Neovix Bold

Neovix Basic

Poppins

IC
ON

Icon Pack

Insight

Outcome from user survey

Users want to reserve multiple options at once: travel, yachts and tickets. We realized this during our focus group testing and determined we want the UX to allow for multiple reservations at once. This is in the pipeline for future development.

Crypto payments are a way of the future. So, we implemented a Coinbase wallet to allow our customers to pay using crypto.

Business

Custom options are essential to a user’s experience, we want them to feel like they can order and have anything they need at their fingertips. We created the out-of-the-box experience to enhance our business offering and the user experience.

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